tag:blogger.com,1999:blog-8868383401993085942024-03-13T07:37:10.283-07:00koloronopi and marketingLisa K's Blog for my MBA marketing class!Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-886838340199308594.post-19490561542443908942013-04-09T10:47:00.002-07:002013-04-09T10:47:08.932-07:00<div style="text-align: center;">
<span style="color: #6aa84f; font-family: Georgia, "Times New Roman", serif; font-size: x-large;"><strong>THANK YOU HOLMES MIDDLE SCHOOL!!! </strong></span></div>
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<strong><span style="color: #6aa84f; font-family: Georgia;">especially Ms. Hoetger's Class :) You guys all deserve a cupcake!</span></strong></div>
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Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com14tag:blogger.com,1999:blog-886838340199308594.post-16004255004686639282013-04-08T08:04:00.001-07:002013-04-08T08:14:05.296-07:00 Connie Says Go Blue!<div class="separator" style="clear: both; text-align: center;">
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http://youtu.be/uERHAkW5E3I</div>
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Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com2tag:blogger.com,1999:blog-886838340199308594.post-68896566540772295012013-04-03T07:15:00.001-07:002013-04-03T07:17:26.107-07:00who doesn't love cupcakes??<div class="separator" style="clear: both; text-align: center;">
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<a href="http://3.bp.blogspot.com/-b7U2OyKHoJM/UVw5YXnrx2I/AAAAAAAAABA/kH5bQHIoiDc/s1600/cupcakes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" mta="true" src="http://3.bp.blogspot.com/-b7U2OyKHoJM/UVw5YXnrx2I/AAAAAAAAABA/kH5bQHIoiDc/s320/cupcakes.jpg" width="320" /></a></div>
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Kolornopi!</div>
Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com1tag:blogger.com,1999:blog-886838340199308594.post-63183223587669619212013-04-03T05:40:00.001-07:002013-04-03T07:17:55.438-07:00Homework....<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">10 product categories I buy on a regular basis:<o:p></o:p></span></span></b></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">1. Make up & Skincare products – brands include Philosophy, Urban Decay, and Benefit<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">2.<span style="mso-spacerun: yes;"> </span>Clothes – brands include Gap, banana republic, and department stores like Nordstrom’s & Macys<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">3. Jewelry – not brand specific<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">4. Home accessories – stores include Crate & Barrel and Bed Bath & Beyond<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">5. Pet food and toys (for my dog & cat) – main store is PetSmart https://www.youtube.com/watch?v=yOQGwVuM4LI<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">6. Groceries – stores include Westborn, Trader Joes, Kroger, Costco & Market Square<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">7. Liquor, beer, and wine – not brand specific, like to try new things https://www.youtube.com/watch?v=KRMQPMpkMoM<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">8. Shoes – not brand specific<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">9. Restaurant meals <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">10. Office Supplies – OfficeMax & Office Depot<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">Part 2: <o:p></o:p></span></span></b></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">The first product I selected was the pet food and supplies.<span style="mso-spacerun: yes;"> </span>I have a 5 year old border collie and a 2 year old cat.<span style="mso-spacerun: yes;"> </span>I am constantly buying food, litter, bones and toys.<span style="mso-spacerun: yes;"> </span>With pet food, I stay with the same brand in order to keep the animals from getting sick on any new food.<span style="mso-spacerun: yes;"> </span>I choose a Whiska’s Cat Food commercial as an advertisement.<span style="mso-spacerun: yes;"> </span>While I don’t feed my cat this food, this ad is targeting cat owners, which I believe falls in the usage category.<span style="mso-spacerun: yes;"> </span>People without cats are not going to buy cat food.<span style="mso-spacerun: yes;"> </span>This could also fall in the “need motivation” category because people with cat’s need cat food. I don’t believe this ad falls as much into that because a pet isn’t a need therefore, pet food isn’t a need.<span style="mso-spacerun: yes;"> </span>I do fit into both of these categories.<span style="mso-spacerun: yes;"> </span>I believe this ad is also taping into the young male demographic as well.<span style="mso-spacerun: yes;"> </span>It is funny, and plays on men owning cats and how they might act behind closed doors.<span style="mso-spacerun: yes;"> </span>I do not fall into this category, but my husband does.<span style="mso-spacerun: yes;"> </span>(He doesn’t talk to our cat like that though!) I did choose this commercial because the first time I saw it on TV, my husband turned to me and said “this is you, exactly”.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">https://www.youtube.com/watch?v=yOQGwVuM4LI<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">The second product I choose was the liquor, beer and wine category.<span style="mso-spacerun: yes;"> </span>I choose a Grey Goose vodka commercial.<span style="mso-spacerun: yes;"> </span>I do drink grey goose, especially when I’m out at the bar.<span style="mso-spacerun: yes;"> </span>I believe this advertisement falls into a few categories.<span style="mso-spacerun: yes;"> </span>One category is the demographic /psychographic hybrid segmentation.<span style="mso-spacerun: yes;"> </span>The ad is showing people in their 20’s and 30 are having fun at a bar, but it isn’t showing a crazy college party.<span style="mso-spacerun: yes;"> </span>It’s appealing to working people in their 20’s and 30’s that have a decent amount of money to afford Grey Goose Vodka.<span style="mso-spacerun: yes;"> </span>I think it’s well known that Grey Goose Vodka is closer to top shelf vodka and therefore not exactly cheap. I think even more than that, it’s showing a lifestyle of people that would enjoy Grey Goose.<span style="mso-spacerun: yes;"> </span>I think I fall exactly into the category of people Grey Goose is targeting.<span style="mso-spacerun: yes;"> </span>I don’t have kids, I’m in my late 20’s, and I got out to bars on the weekends but not college bars or dive bars. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">https://www.youtube.com/watch?v=KRMQPMpkMoM<o:p></o:p></span></span></div>
Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com0tag:blogger.com,1999:blog-886838340199308594.post-63999333463914161412013-04-03T05:39:00.003-07:002013-04-03T07:18:38.982-07:00It's the final four!<br />
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<span style="color: blue; font-size: large;"><strong>GO MICHIGAN!!!</strong></span></div>
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Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com0tag:blogger.com,1999:blog-886838340199308594.post-2693473957908045632013-02-16T16:07:00.001-08:002013-04-03T07:19:01.343-07:00Welcome to my blog created for my MBA marketing class!<br />
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<br />Lisa K.http://www.blogger.com/profile/17369022596277102216noreply@blogger.com0